2009 September

Archive for September, 2009

The 29th Marketplace Global Competition Starts Tomorrow

September 29, 2009

What is the Marketplace Global Competition?
The Marketplace Global Competition provides marketing and business students with a realistic experience in managing a business division or an entire international firm. With a mixture of teams from colleges and individual players around the world, the participants gain insight into the ways of thinking and business strategies of other players and cultures. The competition lasts 10 weeks and is entirely web based.

Who can participate?
Any individual who has not previously participated in a Marketplace business simulation. Participants must have an Internet connection and be able to meet the scheduled due dates for each round. Business school students, corporations and private parties are welcome to participate. Any number of teams can participate from the same institution.

Compete in our Global Competition!

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Marketplace Live Adds Two More Levels

September 14, 2009

ILS has released two new levels of its Marketplace Live simulations – Venture Strategy and Strategic Management. Both new levels are in the “Play Against Peers” version and will be available in beta through December 31, 2009.

The Venture Strategy level targets new ventures, business policy and capstone business courses. The Strategic Management level targets strategic management, business policy and capstone business courses. Both levels focus on marketing, product development, traditional and web sales channel, human resources management as well as the fundamentals of finance, accounting and operations.

Request more information or a personal tour

Posted in Marketplace Live | Leave a Comment »

New Blog Feature Added!

September 13, 2009

Marketplace has added a new feature – company blogs. The company blog was added to Marketplace 6’s Strategic Corporate Management level. It was also incorporated into all of the Marketplace Live game levels.

The company blog is a team’s platform for telling the world who they are and to share their personalized story of their company. They can brag about their accomplishments, tease a competitor or share an opinion. They can also share pictures – individual photos or a team photo. These pictures will help the instructor get to know everyone better, plus it will help the competition to put a face with a name.

The team is also encouraged to design and share a logo – something that is distinctive to their company, target markets and/or strategy.

The company blog can be used to post documents. Documents marked as “private” can only be read by the team members. “Public” documents can be posted for the entire industry to read.

We hope that each team finds that the company blog feature adds a personal touch and some fun to their participation in the Marketplace simulation. Enjoy.

Company Blog Example

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Marketplace Live – Business Fundamentals/Play Against Computer Version Released

September 1, 2009

ILS has released the Marketplace Live – Business Fundamentals (“Play Against Computer”) version in beta today. This version will be available in beta through December 31, 2009.

The Business Fundamentals simulation is targeted toward the introductory course in business. As the name suggests, it covers all the fundamentals of business, including marketing, distribution, human resources, manufacturing, finance and accounting. It hits upon the essence of each discipline without getting bogged down in the details.

Business Fundamentals will give students a taste of business, something to excite them about choosing business as a major. Because the simulation is highly integrated, it provides an ideal platform from which instructors can discuss and illustrate the fundamentals of business.