Author Archives: Angela Simpson

Internet Marketing Micro Lessons – EdTech Tools

Did you know that only a select number of business schools actually have a digital marketing course in their marketing degree curriculum? To quote Albert Costill from SEJ, “According to the U.S. Bureau of Labor Statistics, the amount of market research analysts and marketing specialists is expected to increase 32% from 2012-2022 – which is faster than… Read More »

Microsimulations for Business Education

New training tool for your classroom: Microsimulations for Business Education What are the Microsimulations? Microsimulations are optional skill-and-drill exercises that students can use within a Marketplace® Live Simulation. Each exercise takes between 10 to 25 minutes to complete. What is the purpose of the Microsimulations? Over the years, our simulations have been able to provide… Read More »

Enhancements – Coaching Assistant Tool

Coaching Assistant Tool What is it? The Coaching Assistant Tool guides instructors to key coaching points for each team in one dashboard. The Coaching Assistant generates specific coaching points for each team based on their current quarter decision. It also acts as a debriefing dashboard for discussing the previous quarters’ results. How does it work? Instructors have the… Read More »

Train The Trainers Fall 2016 Simulation Seminar

Looking for an educational business simulation to help you teach business? Do you need a tool that works with your own material? Have you thought about using a simulation in an online program? Marketplace Live is a family of over 20 marketing and business simulations designed for university business courses and executive business programs. The… Read More »

Marketplace Simulations AMA Presentation

We had the pleasure of participating in another AMA (American Marketing Association) conference last month. Our team members, Martin Klima and Ernie Cadotte, joined more than 600 marketing educators and researchers who met in sunny Las Vegas to discuss the challenges facing the marketing professionals in the digital age. The conference offered an exciting combination… Read More »

Marketplace Live TTT Experience

Every year we host a Train-The-Trainers Workshop for professors, educators, and program directors across the globe who are interested in a first-hand experience on how Marketplace Live simulations are used in schools and corporations. This fall’s 2015 TTT was held in Knoxville, TN. Some of our participants came from as far as Nigeria to experience just… Read More »

Accounting Microsimulation

We are proud to announce the Fundamentals of Accounting Microsimulation – the latest addition to our new line of Microsimulations. This Microsimulation is available in beta version for all business game levels in Marketplace Live except the marketing group of Marketplace® Live simulations. The Fundamentals of Accounting Microsimulation focuses on the fundamental principles of accounting. Students… Read More »