Tag Archives: Higher Education

Internet Marketing Micro Lessons – EdTech Tools

Did you know that only a select number of business schools actually have a digital marketing course in their marketing degree curriculum? To quote Albert Costill from SEJ, “According to the U.S. Bureau of Labor Statistics, the amount of market research analysts and marketing specialists is expected to increase 32% from 2012-2022 – which is faster than… Read More »

Microsimulations for Business Education

New training tool for your classroom: Microsimulations for Business Education What are the Microsimulations? Microsimulations are optional skill-and-drill exercises that students can use within a Marketplace® Live Simulation. Each exercise takes between 10 to 25 minutes to complete. What is the purpose of the Microsimulations? Over the years, our simulations have been able to provide… Read More »

Microsimulations Available Now

The new Microsimulations that were announced in December are now available.. These are optional skill-and-drill exercises that students can complete within a Marketplace® Live simulation. Read more about how to preview the Microsimulations and add them into your simulation below: How do I preview the Microsimulations? There is a sample demo for Microsimulations at: http://game.ilsworld.com/microsimulations/web1/sample.php To… Read More »

Top 3 Reasons to Use a Simulation in Your Course

Experience Simulations offer real world experience in an online environment. They allow students to apply their newly acquired theoretical knowledge in a simulated business world. Students can gain hands-on managerial experience by running their own business in the simulation environment. They can experiment with strategies and compete with other companies. As the students make realistic… Read More »

Automated Grading Tool

There is an automated grading system available in Marketplace® Live Simulations. The new grading system computes a grade for each team and student at the end of the exercise. The grade reflects how well the team has performed on the cumulative balanced scorecard relative to the performance of the other teams in that game universe,… Read More »

Inside Scoop: Web Marketplace v. Marketplace Live

Marketplace® Live was created using the same deeply rich pedagogy of Web Marketplace; however, there are some notable distinctions between the two families of simulations.   Updated Scenario: Brand Designs: Marketplace® Live uses 3D graphics so that students can actually see the changes that they are making in their brands. There are also descriptions for… Read More »